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JAMIJEMI started by chance after I watched a shadow performance with my child. My child was had lot of fun when I showed the rabbit and eagle shadows I made by my hands, and I wanted to show more shadows with both hands. But the shadows that I could do with my hands were limited, and I rolled a paper for my beloved child and showed it on the wall, but this was not a step to show the shadows in abundance.

I have looked through lots of data related to these shadows or images through various paths, but it is not a method to imagine myself, but a way to show a story that has already been made, a portable image of a TV or a tablet, and the price was very expensive too.

At this time, I thought of a toy that looked at the film with a small hole, and imagined a shadow projector based on it. What I mainly do is to design, manufacture and sell a flashlight and the light and shadows were a combination of fantasies. However, it was another challenge to clarify the shadows that was difficult to implement with the skill of lighting and the technique of shadows. After studying and experimenting with various lenses, we finally came up with images that fit our purpose.

When I showed my nephew a prototype, he was very interested in it and he followed the shadows. Even my 7-year-old nephew made his own story by shining a dinosaur shadow, and it was fun. I wanted to make the way to that path, thinking that there is an imaginary country that adults cannot think of to children.

The equipment should be simple to use, and I designed the background music and sound effects corresponding to the shadows automatically play when ‘Shadow story reel’ inserted, because I think it will be able to make richer story.

If you tell a story to listen like a lullaby when you put your child to sleep or an old story told by grandmother that could make open child's imaginations when you are with a child, the intimacy with your child will be even higher and emotional stability can be brought in.

Children have a lot of curiosity and ask questions. Talk about the curiosity of the child with the shadow story and look for the answer to the question. The story is not fixed and the answer is not fixed. By talking with your child is already you got the answer.